Once known as the killer flagship brand, OnePlus has vastly changed its strategy in recent years. It is now part of the premium flagship market. And to offer more such premium offerings, OnePlus merged its hardware R&D efforts with Oppo earlier this year. The company even started including Oppo’s ColorOS 11 software skin in its flagship OnePlus 9 series in its home country of China. Well, it seems that all the clues were pointing towards today’s surprise announcement.
OnePlus has officially announced its merger with Oppo. Yes, in an official post on the OnePlus forums, OnePlus co-founder and CEO Pete Lau has confirmed this development. That means OnePlus will “integrate even more” with Oppo, going beyond its existing hardware R&D partnership.
“Last year I chose on some additional responsibilities to oversee product approach for both OnePlus also OPPO. Since then, we have integrated several of our teams with OPPO to optimize our operations and capitalize on additional shared resources. After noticing a positive impact from these changes, we decided to further integrate our association with OPPO, ”said Lau.
What does this OnePlus – Oppo merger suggest for users? Well, OnePlus says it will continue to operate as an “independent brand” under Oppo. The new products will be launched under the OnePlus brand and the community focus will remain the same, the Chinese giant adds.
Lau further adds that a merger with Oppo will allow OnePlus to “create even better products” for its community. The company will have more resources to work with in the future. And it also means faster and more stable software updates in the future, Lau states in the forum post.
Now, it will be interesting to see if the company swaps OxygenOS for ColorOS in the global market with its next product launch or not. Want ColorOS on OxygenOS Clean Skin? Let us know in the comment section.
So yes, BBK Electronics! I think many of you will already be familiar with the parent company of popular phone makers like Vivo, Realme, Oppo, and OnePlus. Well, after letting OnePlus exist as a killer flagship brand for many years, it seems to be exerting more control over the company. We’ve already seen a lot of influence from Oppo’s ending on OnePlus over the years. So it will be interesting to see how this merger takes place. Until then, you can expect Realme to steal the crown from OnePlus’ flagship killer.