Instagram has finally expanded its TikTok-like reel feature globally. According to the company, Reels now lives in more than 50 countries, including the United States, the United Kingdom, Japan, and Australia.
“Reels give people new ways to express themselves, discover more of what they love on Instagram, and help anyone with the ambition to become a creator take center stage,” the company says in a blog post.
Instagram began testing reels in Brazil last November. After keeping quiet about the expansion for more than six months, the Facebook-owned company brought the feature to France and Germany. Shortly after the Indian government banned TikTok among other Chinese apps, Instagram quickly expanded the feature to India.
Unsurprisingly, Instagram’s enlargement to the US appears at a period while no one knows whatever the future holds for TikTok in the country. The US government is forcing TikTok to sell its US operations or face a ban.
For those who don’t know, Reels allows users to create and share 15-second clips on Instagram. The feature has dedicated sections on Profile and Explore. You can find new reels in the Explore section.
Reels give excellent functionalities including the ability to locate and use music from Instagram’s music library, AR effects, countdown timers, the option to arrange previous clips, and manipulate the speed of the audio or video.
It’s worth noting that you can use Reels regardless of the privacy settings of your Instagram account. Unsurprisingly, Instagram won’t list your private reels in the Public Explore section. If you are using a private Instagram account, only your followers will see your clips. You also have the option to share a reel as a story that disappears after 24 hours.