After reports earlier this month that Vivo removed out of the title sponsorship deal for IPL 2020, BCCI held bidding for new sponsors for this season. Among the many companies that submitted their offers, including Unacademy, the fantasy sports platform Dream 11 has become the new main sponsor of the tournament this season.
Dream 11 is paying Rs 220 crore for the sponsorship and the duration of the sponsorship is until December 31st. Before Dream 11, Vivo stood in line to spend about 440 crores this year for the sponsorship of the IPL title. However, due to growing anti-China sentiments in the country, and amid declining smartphone sales, Vivo wanted to pay a reduced amount.
For those who may not know, Dream 11 is an online fantasy sports platform that allows users to play sports such as cricket, soccer, hockey, among others. The company is one of the largest gaming companies in India, raising more than $ 100 million in 2018.
The company has more than 8 million users, of which 85% play fantasy cricket on the platform. It has attracted investments from leading companies such as Tencent, Think Investments, Kalaari Capital, among others.
IPL 2020 will be played in the UAE this year, starting on September 19 and running through November 10. The matches will be played in Dubai, Sharjah and Abu Dhabi. You will be able to stream matches live on Disney + Hotstar, however, reports suggest there will be no free streaming this time.